How Much Does Marketing Cost?
I just met with a client who was requesting an RFP for marketing services.
The potential client was asking for success and visibility to launch a new venture nationwide in the United States, which is completely doable! He has a huge vision and an amazing service that we can help him promote and monetize.
One of the aspects he was discussing thoroughly was Digital Marketing.
I understand that many firms now days think social media, blogging and SEO are the trend but I really had to emphasize: "First things first!" Marketing is not only Social Media! There are many channels and aspects to address.
The first question your Marketing agency should ask is:
Do you have a marketing plan? A marketing strategy? Do you know how much a marketing study costs? Do they already have a booklet with a marketing guideline?
I’ll try to explain and answer these questions below. Please take your time and read on, and let me know what do you think!