P&G's Pritchard Calls for Digital to Grow Up, Clean Up
Photo: Marc Pritchard speaks at the IAB Annual Leadership Meeting. Credit: IAB Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a five-point program that will take effect this year as outlined by Chief Brand Officer Marc Pritchard on Sunday evening at the Interactive Advertising Bureau's Annual Leadership Meeting in Hollywood, Fla. "The days of giving digital a pass are over," Mr. Pritchard sai
