February 7, 2017

Photo: Marc Pritchard speaks at the IAB Annual Leadership Meeting. Credit: IAB

Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a five-point program that will take effect this year as out...

I just met with a client who was requesting an RFP for marketing services.

The potential client was asking for success and visibility to launch a new venture nationwide in the United States, which is completely doable! He has a huge vision and an amazing service that w...

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